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Golf-Tech Limited, the UK automatic golf tee manufacturer based in Swindon has invented its way to the top of the leaderboard by receiving the 2009 Queen’s Award for Enterprise in the Innovation category. Notably it is the only company of its type in the golf range sector ever to be awarded this prestigious honour in the 44-year history of this Royal scheme.  

Inventor and CEO Martin Wyeth said:

“It seems like a very long time since I first walked into a UK driving range and said to the general manager “I’ve had this great idea”.

What started in the cellar of my terrace house as a prototype made from old photocopiers, scrap timber and more string and tape than I would like to admit, has turned into a globally patented, national award winning innovation which is used daily by more than 60,000 golfers in ten countries.

As the inventor, designer, company owner and late night cleaner (more in the early days than lately) people often heap praise on me for taking a concept from the drawing board to the market to outright global leader.   Walking around our sparkling new factory to peruse the glossy photographs of installations at places such as St Andrews, Wentworth and the Belfry, visitors nod, smile and delight in the pride that surrounds the whole company.    

The question people most often ask is “how did you do it?”  Well, I didn’t.  A very famous inventor once said “invention is 1% inspiration and 99% perspiration” I can only claim the 1% on the front end and a small share of the 99% on the back end. The reality of all businesses is simple, to succeed you need great people, great products and a good deal of hard work, dedication and attention to detail all focused at providing customer satisfaction. Golf-Tech has been very lucky to attract and retain a superb workforce who have all bought in to the principles of the business. An extension to these principles is shared by all of our customers who offer Power Tee to their golfers. Give your customers what they want and they will be loyal to you.

The fact that we are the world leader at what we do does help to inspire all who work at Golf-Tech, going to work in the morning is easier when you know you’re the best in your field.

It is with great pride that I accept the Queens Award for innovation 2009 on behalf of the entire staff at Golf-Tech.”

The Queen's Award for Enterprise consists of a business Award with three separate categories - International Trade, Innovation & Sustainable Development. These are recognised in the UK as the most prestigious accolade for business excellence and are respected as a mark of quality and success by the business community.

Likened by some to a “Corporate Knighthood”, Her Majesty The Queen grants this most prestigious UK Award for business performance. The Award is made on the advice of the Prime Minister who is assisted by an Advisory Committee.

     

“We are delighted to have carried out this installation, as it is one of the highest profile sites in the golf range world.  Power Tee has helped to ensure that the modernisation and high tech changes made to the overall site have been reflected in the driving range.  Power Tee has significantly increased the number of balls hit on the range during a time when many golf ranges are experiencing downturns in business.  In a facility such as Beverley Park where queuing is a daily occurrence and adding bays is not an option, Power Tee is the only way to add capacity.  We also encourage golfers to hit more balls during their time on the range by making the experience more enjoyable, rewarding, relaxing and slightly quicker.

 The construction of the range presented its own unique challenge, which was resolved using bespoke platforms constructed on site, giving us sufficient space to house our system without compromising the integrity of the building’s structure or cosmetics of the environment. By carefully planning the work flow and closely liaising with Grant Wright's team (CEO at WOG New Malden) we were able to minimise the disruption to the business and keep it open throughout the installation.  We are delighted with the way that this has turned out.  The new platforms are fully carpeted and not only make the golfer comfortable when stepping on to one of our tees, they look great and the step acts as a safety feature keeping meandering golfers out of the backswings of those practicing.  Since we installed the Power Tees, trade and customer reaction has been excellent, as you would expect.  Having installed more than 3,000 machines across 10 countries we know that our installation at Beverley Park will drive business for World of Golf for many years to come and would like to congratulate them on their innovative and proactive approach to modernising and redeveloping this iconic site”.